Contractor Marketing Services
Trade-specific playbooks. Because roofers don't market like painters.
Each trade has different seasons, customer types, and lead sources. We don't use the same playbook for everyone. Here's how we win for each trade.
🏠 Roofers
Peak season: Spring through Fall. Storm season = gold rush.
Roofing is one of the highest-competition contractor markets online. Homeowners get 5+ quotes. You need to be first in search results AND have the most reviews.
Our approach:
- Post-storm emergency campaigns — activated within 24 hours of major weather events
- Google Local Service Ads (LSA) with Google Guaranteed badge
- Review acceleration to close the gap with competitors
- Before/after photo galleries optimized for local SEO
- Seasonal ad scheduling: aggressive March-October, maintenance mode November-February
Typical results: 20-40 qualified leads/month in peak season
🎨 Painters
Peak season: Interior: Winter. Exterior: Summer.
Painting has lower barriers to entry, which means more competition. The key differentiator is reviews and before/after photos that sell quality.
Our approach:
- Seasonal campaign rotation — interior in winter, exterior in summer
- Visual portfolio SEO — every project photo ranks for "[town] painter"
- Neighborhood targeting — when you paint one house, we target the whole street
- "Room refresh" specials for repeat customers in slow months
- Nextdoor and local Facebook group presence
Typical results: 15-30 qualified leads/month
🌿 Landscapers
Peak season: Spring cleanup → Summer maintenance → Fall cleanup → Snow removal.
Landscaping is the most seasonal contractor trade. The challenge is generating year-round revenue without 4 months of dead air.
Our approach:
- Year-round lead calendar: spring cleanup (Mar-Apr), weekly maintenance (May-Sep), fall cleanup (Oct-Nov), snow removal (Dec-Feb)
- Google Maps ranking for "landscaper near me"
- Package deals promoted via seasonal ads
- Recurring maintenance contracts marketed as "set it and forget it"
- Cross-sell snow removal to summer clients and landscaping to winter clients
Typical results: 20-50 leads/month in season, 10-15 in off-season
🔨 General Contractors & Remodelers
Peak season: Year-round, with spikes in spring and early fall.
General contractors sell high-ticket jobs ($20K-$200K+). Customers research for weeks. You need trust signals, portfolio proof, and a professional online presence that says "I'm the safe choice."
Our approach:
- Project portfolio pages with detailed case studies
- Google Business Profile with 50+ photos and regular updates
- Review generation targeting 4-5 star rating with 50+ reviews
- "Cost guides" content marketing — "How Much Does a Kitchen Remodel Cost in MA 2026"
- Retargeting ads for website visitors who didn't convert
Typical results: 10-25 qualified leads/month (higher value, lower volume)
🔧 HVAC & Plumbing
Peak season: HVAC: Summer (AC) + Winter (heat). Plumbing: Year-round emergencies.
HVAC and plumbing leads are often urgent. The homeowner's furnace just died, or the basement is flooding. They're searching "plumber near me" at 11 PM. You need to be there.
Our approach:
- 24/7 emergency lead capture with call tracking
- Google Local Service Ads (highest CTR for emergency services)
- "Near me" SEO dominance for 10+ surrounding towns
- Seasonal maintenance campaigns — "AC tune-up" in May, "furnace check" in October
- Membership plan marketing for recurring revenue
Typical results: 25-60+ qualified leads/month
🧹 Cleaning Services
Peak season: Year-round, with spikes around holidays and moving season.
Cleaning is the most review-dependent trade. Homeowners trust cleaners based almost entirely on reviews and referrals. Google Maps is everything.
Our approach:
- Google Maps profile optimization as priority #1
- Aggressive review generation — target 5.0 stars with 100+ reviews
- Recurring booking campaigns — "bi-weekly cleanings start at $X"
- Move-in/move-out cleaning SEO
- Nextdoor and local mom group presence
Typical results: 15-35 qualified leads/month
Not Sure Which Trade Fits You?
If your trade isn't listed, we probably still help contractors like you. Let's talk.
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